As of 2026, Phil Taylor’s net worth is estimated to be approximately £8 million ($10.2 million). This fortune was amassed through a record-breaking career that saw him win 16 World Championships and over 200 professional titles, accumulating roughly £8.5 million in direct prize money. Beyond the oche, Taylor’s wealth has been significantly bolstered by a historic sponsorship deal with Target Darts (originally valued at £3 million), lucrative exhibition fees which can exceed £5,000 per night, and a robust property portfolio in his native Stoke-on-Trent. Despite retiring from professional competition in 2018, “The Power” remains one of the highest-earning figures in the sport’s history.
Phil “The Power” Taylor is not just a sportsman; he is the architect of modern professional darts. Before Taylor, darts was a pub game played for pint money. By the time he retired, it was a global phenomenon filling arenas from London to Las Vegas.
This mega-guide breaks down exactly how the Stoke-on-Trent legend built his eight-figure empire. We analyze his tournament winnings year-by-year, dissect the multi-million pound sponsorship contracts that changed the industry, and reveal how he continues to earn thousands every week in retirement.
Career Prize Money: The Foundation of Wealth
Phil Taylor’s dominance is statistically unparalleled in British sport. For over two decades, he was the man to beat, and this dominance translated into a prize money record that stood untouched until the modern inflation of purses.
The Breakdown of £8.5 Million
While modern players like Michael van Gerwen have now surpassed Taylor’s total career earnings due to inflation, Taylor’s £8.5 million haul is remarkable because much of it was won when top prizes were significantly lower.
- PDC World Championships: Taylor won 14 PDC World titles. In his early wins (e.g., 1995), the top prize was £12,000. By his final title in 2013, the winner’s check was £200,000.
- World Matchplay Dominance: Taylor won this tournament 16 times. Known as his favorite tournament, these wins alone contributed over £700,000 to his career total.
- The Premier League Cash Cow: Taylor won the Premier League 6 times. With weekly win bonuses and top prizes often reaching £150,000, the Premier League was a consistent annual salary booster.
The “Golden Era” Earnings (2008–2014)
The peak of Taylor’s earning power coincided with the explosion of Sky Sports coverage.
- 2010: In a single season, Taylor famously hit two nine-darters in one match and won almost every major TV title. His on-oche earnings for this year alone exceeded £1 million, a figure unheard of for a darts player at the time.
- World Matchplay 2008-2014: Taylor went undefeated at the Winter Gardens for seven consecutive years, effectively guaranteeing him a £100,000 summer bonus annually.
Sponsorships: The Multi-Million Deals
While prize money paid the bills, sponsorships built the fortune. Taylor was the first darts player to command the kind of commercial respect usually reserved for footballers or golfers.
The Target Darts Deal (2014)
In 2014, Phil Taylor sent shockwaves through the industry by leaving his long-term sponsor Unicorn to sign with Target Darts.
- The Value: The deal was reported to be worth £3 million ($4.8 million) over five years. At the time, this was the biggest sponsorship contract in darts history.
- The Product: Target utilized Taylor to launch their “Pixel Grip” technology. The Phil Taylor Power 9Five range became a global bestseller. Even in retirement, Taylor receives royalties on every set of these darts sold worldwide.
- Legacy: This deal paved the way for the massive contracts seen today, such as Luke Littler’s recent £20 million deal with the same manufacturer.
Unicorn Darts (1996–2014)
For 18 years, Taylor was the face of Unicorn. While the exact figures were lower than the Target era, the longevity of this partnership provided financial stability during the sport’s leaner years in the late 90s.
Non-Endemic Sponsors
Taylor’s fame transcended the dartboard, leading to deals with brands outside the sport:
- Toyota: Taylor appeared in television commercials for the car manufacturer in the mid-2000s.
- Coral & BetVictor: Lucrative patch sponsorship deals with betting companies were a staple of his shirt for decades, likely earning him £50,000–£100,000 per year just for wearing the logo.
The Exhibition Circuit: Earning in Retirement
Since retiring from the main PDC tour in 2018, Phil Taylor has transitioned to the exhibition circuit. For many legends, this is where the “easy” money is made.
The “An Evening With…” Economy
Taylor is the biggest draw in the exhibition world. He travels the UK and Europe playing non-competitive matches against local amateurs or fellow legends.
- Appearance Fee: Industry insiders estimate Taylor commands between £5,000 and £10,000 per night for a standard exhibition.
- VIP Upgrades: These events often sell “VIP Meet and Greet” packages for £50-£150 per head, a cut of which goes to the star.
- Schedule: Even playing just one show a week, Taylor generates a six-figure annual income purely from appearances, with zero pressure to win titles.
The World Seniors Darts Tour (WSDT)
Taylor was the face of the World Seniors Tour when it launched in 2022.
- The Purse: While smaller than the PDC, the Seniors World Championship offered a £30,000 top prize.
- Retirement 2.0: In 2024, Taylor announced his retirement from competitive seniors darts due to ongoing hip surgery recovery and arthritis, signaling a shift purely to less strenuous exhibitions.
Real Estate and Lifestyle
Despite his millions, Phil Taylor has famously remained in his hometown of Stoke-on-Trent. He avoids the tax-exile lifestyle of peers like Lewis Hamilton, preferring to stay close to his roots.
The Stoke Portfolio
- Primary Residence: Taylor lives in a luxury gated home in Stoke-on-Trent. While not a sprawling country manor, it is a high-security, high-spec property befitting a multi-millionaire.
- Investment Properties: Over the years, Taylor has invested in local rental properties across Staffordshire, providing a steady passive income stream.
Cars and Luxuries
Taylor has a known fondness for luxury vehicles, though he doesn’t flaunt them on social media.
- Collection: He has owned various Range Rovers and BMWs, often with personalized number plates referencing “180” or “Power.”
- RV Life: During his playing days, Taylor famously purchased a luxury motorhome to travel between tournaments in comfort, avoiding hotels.
Practical Information and Planning
If you want to see Phil Taylor in 2026, you will need to look at the exhibition calendar rather than TV tournaments.
How to See Phil Taylor Live
- Events: Look for “Icons of Darts” or “Legends Tour” events at local town halls and theaters.
- Ticket Prices: Standard entry is usually £30–£40. VIP tables (front row + meet and greet) range from £75–£150.
- What to Expect: These nights are fun, boozy, and relaxed. Taylor will usually play 8-10 legs against members of the audience. He often tells stories, does Q&As, and signs merchandise.
Merchandise Costs
- Target Darts: A set of Phil Taylor Power 9Five darts costs between £80 and £120.
- Signed Memorabilia: A signed shirt with a certificate of authenticity typically retails for £150–£300 online.
Frequently Asked Questions
1. Is Phil Taylor a millionaire? Yes. Phil Taylor is a multi-millionaire with an estimated net worth of £8 million ($10.2 million).
2. Who is richer: Phil Taylor or Michael van Gerwen? Michael van Gerwen is currently richer. MVG has surpassed Taylor in career prize money (approx. £11.5 million) and is still active in his prime, earning huge tournament checks annually.+1
3. Does Phil Taylor still get paid by Target Darts? Yes. Even though he has retired from professional competition, his range of darts is still a bestseller. He likely receives royalties on sales and a retainer for being a brand ambassador.
4. How much did Phil Taylor win for his first world title? For his first World Championship in 1990, Phil Taylor won £24,000. Contrast this with the £500,000 Luke Humphries won in 2024.
5. What does Phil Taylor do now? Taylor is semi-retired. He makes money through exhibitions, personal appearances, sponsorship royalties, and his property investments. He stepped back from the World Seniors Tour in 2024 due to health issues.
6. Did Phil Taylor lose money in his divorce? Taylor’s divorce from his wife Yvonne in roughly 2014 was a significant financial event. While the exact settlement was private, celebrity divorces typically involve a substantial division of assets, which likely impacted his liquid cash at the time.
7. How many 9-darters has Phil Taylor hit? Taylor hit 11 televised nine-darters during his career, more than any other player in history at the time of his retirement. He was the first player to hit two in a single match (2010 Premier League final).
8. Why is he called “The Power”? The nickname was given to him by a Sky Sports production manager in 1995. It comes from the song “The Power” by Snap!, which became his iconic walk-on music.
9. Has Luke Littler earned more than Phil Taylor? Not yet. Luke Littler has earned approx. £3 million in his short career so far. However, his £20 million sponsorship deal suggests his future net worth will vastly eclipse Taylor’s.
10. Where does Phil Taylor live? He lives in a private, gated residence in Stoke-on-Trent, Staffordshire, England.
11. Does Phil Taylor charge for autographs? At paid “Meet and Greet” events, autographs are usually included in the ticket price. He rarely charges for a quick signature in public, but formalized signing sessions are paid engagements.
12. What was Phil Taylor’s job before darts? He worked in a factory making ceramic toilet roll handles earning £52 a week before being sponsored by Eric Bristow to play darts professionally.
For a look at the modern financial landscape of darts and how Taylor’s legacy compares to the new generation, check out this video:
Michael van Gerwen to Phil Taylor: The highest paid darts players of all time
This video breaks down the biggest deals in darts history, including Luke Littler’s recent contract that puts Taylor’s earnings into perspective.
